Louise Purdie

Principle Associate - Commercial

Edinburgh

03330 433928

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About me Expertise Experience

About me

"I am a commercial lawyer with considerable experience advising clients on contractual, regulatory and intellectual property matters.”

I am a principal associate in Higgs' legal counsel service team, having joined the firm in 2026 as part of the acquisition of Vialex Limited.

Working as part of the legal counsel service team, I advise clients on a range of commercial contracts, intellectual property and regulatory matters.

I have experience advising clients across a variety of industries, including media, technology, advertising, food and drink, and retail, and expertise ranging from drafting IT contracts to advising on film and TV production.

I have previously spent time in-house at two major tech companies, providing legal advice and managing risk in the context of their fast-moving commercial strategies and priorities.

Working on the legal counsel service team gives me greater insight into the day-to-day operations of our clients and the specific challenges they face. This allows me to tailor my advice to what's happening "on the ground," so I can meet the precise needs of the business, and it also provides the opportunity to build great working relationships with clients.

Expertise

Advising a leading snack company on its strategic marketing collaborations with two media companies.
Advising film, TV and audiobook producers in respect of the development and production of content, including negotiating underlying rights agreements, writer's agreements, artist agreements, location agreements and co-production agreements.
Advising high-profile individuals on brand endorsement agreements.
Negotiating key services agreements between a customer management company and a national energy firm.
Advising on the international distribution arrangements of multiple FMCG companies.
Advising on manufacturing agreements in relation to a client's new product launches.
Supporting a pioneering technology company in the commercialisation of its intellectual property.